The
global smart stadium market size is poised to grow by USD 10.16
billion during 2020-2024, according to the latest report by Technavio. The
report offers an up-to-date analysis regarding the current market scenario,
latest trends and drivers, and the overall market environment. The report also
provides the market impact and new opportunities created due to the COVID-19
pandemic.
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Smart stadium solutions are gaining immense popularity across the world
as they significantly contribute to improving the overall experience of the
spectator by providing real-time information, engaging them with interactive
displays and automation. These solutions provide real-time information about
the availability of parking slots and queue at concession stands. Such
information aids spectators to make informed decisions, which improves their
overall experience at stadiums. Similarly, interactive displays at various
locations in stadiums are used to post messages from fans, which enhances the
spectators' experience. Therefore, improved spectator experience will be one of
the key driving factors for the smart stadium market growth during the forecast
period.
Report Highlights:
- The major smart stadium
market growth came from the digital content management segment. Digital
content management forms the largest software segment for the smart
stadium market. The digital content management segment deals with video
management, digital signages, and mobile content management. The benefits
offered by digital content management include higher spectator engagement
and improved spectator experience through signages, promotional
activities, and personalized content, thereby acting as a source of
revenue for stadium management. These factors drive the growth of the
digital content management market in the smart stadium market.
- Europe was the largest smart
stadium market in 2019, and the region will offer several growth
opportunities to market vendors during the forecast period. The immense
popularity of various sports leagues and the increasing efforts of various
club owners to keep their fans more engaged through technology will
significantly influence smart stadium market growth in this region.
- The global smart stadium
market is fragmented. Avaya Holdings Corp., Cisco Systems Inc., Dell
Technologies Inc., Hewlett Packard Enterprise Co., Huawei Investment &
Holding Co. Ltd., Infosys Limited, Intel Corp., International Business
Machines Corp., NEC Corp., and Tech Mahindra Limited. are some of the
major market participants. To help clients improve their market position,
this smart stadium market forecast report provides a detailed analysis of
the market leaders.
- As the business impact of
COVID-19 spreads, the global smart stadium market
2020-2024 is
expected to have Neutral and At par growth. As the pandemic spreads in
some regions and plateaus in other regions, we revaluate the impact on
businesses and update our report forecasts.
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Advent of Smart Seat-enabled Stadiums will be a Key Market Trend
The advent of smart seat-enabled stadiums will be one of the critical
smart stadium market trends that will gain traction over the forecast period.
Smart seats are equipped with tablets that deliver a rich visual experience for
the user and enhance their overall experience in stadiums. Interactive tablets
enable the streaming of live TV, which allows spectators to watch the match
live along with action replays. Also, these smart tablets are also equipped
with content for kids to keep them engaged while their guardians watch the live
match. Such advantages of smart seats will propel their adoption during the
forecast period. Such factors will drive smart stadium market growth.
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