Global keto diet market size is forecast to grow by USD 1.11
billion during 2019-2023 at a CAGR of 5%, with supplements segment having the
largest market share. Keto diet market analysis indicates growth will be driven
by the increasing availability of keto products across various distribution
formats. Keto diet industry growth will also be impacted by the expansion of
vendors into new regions
A key driver for the global keto diet market will be the
increasing instances of obesity among consumers. Obesity can give rise to
several health problems, including high blood pressure, diabetes, joint
problems, and other issues. Adults whose body mass index (BMI) ranges between
25 and 29.9 are considered to be overweight, and those who have a BMI of more
than 30 are considered obese. The increasing global obese population has
resulted in people seeking weight loss options and diet plans. Keto diet helps
in reducing the weight and body-fat percentage at a rapid pace when compared
with other diet patterns in obese and overweight consumers.
As per Technavio, the increasing investment by big players in
the market will have a positive impact on the market and contribute to its
growth significantly over the forecast period. This global keto diet market 2019-2023 research
report also analyzes other important trends and market drivers that will affect
market growth over 2019-2023.
Global keto diet market:
Increasing investment by big players in the market
During the forecast period, the increasing investments by global
players in small start-ups to expand their market presence are expected to be
one of the critical factors boosting the growth of the market. To gain access
to new products and new technologies at lower costs, the bigger market players
seek to acquire smaller players in the market.
“The market share of the companies can be significantly
increased by successful merger and acquisition activities. Several keto diet
product vendors are also planning on strengthening their market positions by
expanding to new regions. Also, several large companies are investing in
smaller companies through various incubator programs to boost market
growth,” says a senior research analyst at Technavio.
Global keto diet market:
Segmentation analysis
This keto diet market analysis report segments the market by
product (supplements, beverages, and others) and geography (APAC, Europe, MEA,
North America, and South America).
The supplements segment held the largest keto diet market share
in 2018. The popularity of keto diet, rising number of product launches, and
continuous product innovations are driving the adoption of supplements market
during the forecast period.
North America accounted for the highest share of the market in
2018 owing to increasing instances of obesity and other lifestyle-related
diseases. The increase in demand for weight loss products and diet plans will
boost the popularity of the keto diet in this region.
Technavio’s sample reports are free of charge and contain
multiple sections of the report such as the market size and forecast, drivers,
challenges, trends, and more.
Some of the key topics covered in the report include:
Market Landscape
·
Market ecosystem
·
Market characteristics
·
Market segmentation analysis
Market Sizing
·
Market definition
·
Market size and forecast
Five Forces Analysisa
Market Segmentation
Geographical Segmentation
·
Regional comparison
·
Key leading countries
Market Drivers
Market Challenges
Market Trends
Vendor Landscape
·
Vendors covered
·
Vendor classification
·
Market positioning of vendors
·
Competitive scenario
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