The
global
sports betting market is expected to grow at a CAGR of 10.47% during
the forecast period. Based on the platform, the global sports betting market
has been segmented into offline and online.

Despite the growth of the online
segment, the offline segment is the largest segment and is still popular in
several countries. It remains a viable option for sports
betting due to privacy issues in online platforms, lack of technology adoption,
and the prevalence of government regulations that only allow retail sports
betting through offline channels. Recently, there have been several cases of
data breach through online applications and social media platforms, which
increased concerns regarding the safety of data on online sports betting
platforms.
This factor has made sports betting
through the offline channel a preferable option. Local bookies, via offline
channels, allow customers to wager on credit, which gives customers the
flexibility and convenience to pay later. The introduction of fully
configurable self-service terminals or kiosks is also driving the growth of the
offline segment. Factors such as technology adoption, privacy and trust issues
with online betting, and attractive discounts are estimated to drive the
offline segment.
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