Ways To Improve Sports Betting Market Segmentation By Platform

The global sports betting market is expected to grow at a CAGR of 10.47% during the forecast period. Based on the platform, the global sports betting market has been segmented into offline and online. 

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Despite the growth of the online segment, the offline segment is the largest segment and is still popular in several countries. It remains a viable option for sports betting due to privacy issues in online platforms, lack of technology adoption, and the prevalence of government regulations that only allow retail sports betting through offline channels. Recently, there have been several cases of data breach through online applications and social media platforms, which increased concerns regarding the safety of data on online sports betting platforms. 

This factor has made sports betting through the offline channel a preferable option. Local bookies, via offline channels, allow customers to wager on credit, which gives customers the flexibility and convenience to pay later. The introduction of fully configurable self-service terminals or kiosks is also driving the growth of the offline segment. Factors such as technology adoption, privacy and trust issues with online betting, and attractive discounts are estimated to drive the offline segment. 

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