Household Wipes Market to See Huge Growth by 2023

The global household wipes market is expected to witness a CAGR of almost 7% during the forecast period. Certain factors that are driving the market growth include favorable features of household wipes, increase in demand for disinfecting wipes, and introduction of all-purpose and specialty household wipes. 

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The key factor underlying the growth of the market is the ease and convenience of using household wipes. Household cleaning products such as detergents, cleaning sprays, liquid soaps, wipes have witnessed a significant increase in demand. Household wipes are mainly used for cleaning any type of surfaces. They are available in wet and dry forms, whereas wet wipes reduce the need for water and save time. Household wipes based on fabric are of two types woven and nonwoven, where nonwoven wipes can be easily disposed after a single-use. Hence, owing to these favorable features of household wipes will result in market expansion. 

The growing trend of clean-label products is driving the demand for eco-friendly biodegradable wipes. These wipes are made of recyclable chemicals and renewable resources. Vendors are adopting advanced manufacturing technologies for developing a botanical alternative to conventional household wipes. They are using plant-based substrates and additives instead of petroleum-based ingredients. The eco-friendly biodegradable household wipes offered by various vendors are based on natural fibers and composite material. The manufacturing of eco-friendly biodegradable household wipes is expected to support the growth of the household wipes market during the forecast period. 

Top Companies Covered in the Household Wipes Market Research Report

The global household wipes market is fragmented. To help clients improve their market position, the report provides an analysis of the market’s competitive landscape and offers information on the products offered by various companies. Moreover, the household wipes market analysis report also includes information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of their future growth opportunities.

The report offers a detailed analysis of several leading household wipes manufacturers, including:

·         3M Co.

·         Kimberly-Clark Corp.

·         S. C. Johnson & Son, Inc.

·         The Clorox Co.

·         Unilever Group

Household Wipes Market Segmentation Based on Distribution Channel

·         Offline

·         Online

The offline segment will account for the highest household wipes market share. Factors such as business expansions by major retailers and the rising number of hypermarkets, supermarkets, convenience stores, and department stores are expected to fuel household wipes market growth in the segment. The report provides an accurate prediction of the contribution of all segments to the growth of the household wipes market size.

Household Wipes Market Segmentation Based on Geographic Region

·         APAC

·         Europe

·         MEA

·         North America

·         South America

With a complete study of the growth opportunities for companies, it has been identified that North America will account for the highest household wipes market share throughout the forecast period. Growing urbanization, changing lifestyles, and the increasing introduction of scented household wipes are some of the factors contributing to the growth of the market in the region.