The global milk chocolate market size will grow by USD
16.38 billion during 2019-2023. The milk chocolate industry research report
provides a detailed analysis of the market based on type (bar milk chocolate
and bite-size milk chocolate) and geography (APAC, Europe, MEA, North America,
and South America). The report analyzes the market's competitive landscape and
offers information on several milk chocolate companies including
Chocoladefabriken Lindt & Sprüngli AG, Mars Inc., Mondelēz International Inc.,
Nestlé SA, and The Hershey Co. The global
milk chocolate market expected to witness a CAGR of almost 5% during the
forecast period. Certain factors that are driving the market growth include
increased spending on milk chocolates by millennials and Gen Z, rising demand
for milk chocolates from emerging markets, and rising demand for low-calorie
milk chocolate from health-conscious consumers.
The
global milk chocolate market is expected to witness a CAGR of 4.69% during the
forecast period. Certain factors that are driving the market growth include
increased spending on milk chocolates by millennials and Gen Z, rising demand
for milk chocolates from emerging markets, and rising demand for low-calorie
milk chocolate from health-conscious consumers.
The emerging markets accounts for about 80% of the
total world economy. Most of these countries have high cocoa production and
consumption. For instance, about 366,150 tons of cocoa beans were produced in
2017 in Africa, which is 70.4% of global production. The rise in affluent
middle-class consumers is expected to contribute highly to the demand of milk
chocolate in APAC. This growth is mainly contributed by the countries such as
China and India. The rise in disposable income and middle-class population in
emerging markets is expected to drive the consumption, which is expected to
drive the growth of the milk chocolate market during the global forecast period.
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Milk chocolates belong to temperamental food category
as they melt easily at room temperature. Hence, to keep it in solid form the
chocolates need to be refrigerated and this happens due to the presence of
cocoa butter. Due to the melting issue consumers at times avoid gifting milk
chocolates. To overcome this melting issue, vendors have come up with
temperature tolerant chocolates. Key vendors are filing patents for introducing
temperature tolerant product lines. Hence, the growing focus toward temperature
tolerant milk chocolates is expected to be a key trend contributing to the milk
chocolate market Industry growth.
Market Segmentation
Milk Chocolate Market
Forecast by Type
The bar milk
chocolate segment held the largest milk chocolate market share in 2018 because
of the increasing production of limited-edition bar chocolates with added
ingredients and new look.
Although the market
share of the segment will decrease, it will continue to dominate the market
throughout the next five years.
Milk Chocolate Market
Analysis by Region
Europe accounted for
the largest milk chocolate market share in 2018 because of the high consumption
of chocolate and rising investments by regional and global players.
Europe's
contribution to the growth of the milk chocolate market size will decrease, but
it will remain the market leader throughout the forecast period.
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