The global
probiotic products market size is poised to grow by USD 24.35 billion
during 2019-2023, according to a new report by Technavio, progressing at a CAGR
of almost 8% during the forecast period.
The market is driven by the rising number of new product launches. Also,
the rise in promotional and marketing initiatives is anticipated to further
boost the growth of the probiotic products market.
New product launches by regional and international players are driving
market growth. Growing awareness about the benefits of probiotics supplements
is significantly boosting the demand for probiotic products. This is inducing
both regional and global probiotic products manufacturers to focus on
introducing new products to improve their revenue share. For instance, PROBAR
has launched a new range of bars infused with probiotics. Furthermore,
manufacturers of probiotics are adopting innovative and distributive
strategies, which will drive market growth.
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Major Five Probiotic Products Companies:
Chr.Hansen
Chr.Hansen has business operations under three segments, namely food
cultures & enzymes, health & nutrition, and natural colors. The company
offers a range of probiotic supplements and infant formula under the
PROBIO-TEC, The NU-TRISH, and Mother's 1st brands. The company also provides
probiotic solutions for swine and poultry industries.
Danone
Danone operates its business through various segments, including EDP
International, Specialized Nutrition, EDP NORAM, AND WATERS. The company offers
probiotic products under DanActive, Danone, Danacol, Actimel, and Activia
brands.
Nestlé
Nestlé has business operations under various categories, which include
Zone AMS, Zone EMENA, Zone AOA, Nestlé Waters, Nestlé Nutrition, and Other
businesses. The company offers a range of probiotics under the ActiPlus, Good
Start, Gerber, and Nutren Junior brands.
Probi
Probi is engaged in the development, marketing, and sale of functional
food and probiotics. The company offers a wide range of probiotic products
including Probi Premium, Probi Select, Probi LiveBac, BIO-tract.
Yakult Honsha
Yakult Honsha is engaged in the manufacture and sale of medicines to
local hospitals and pharmacies through pharmaceutical wholesalers. The company
offers probiotic beverages under the Yakult brand.
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