The
e-bike market in Europe is expected to post a CAGR of nearly 18% during
the period 2018-2022, according to the latest market research report by
Technavio.
A key factor driving the growth of the market is the increasing concern
toward health and environment among consumers. Vehicular emissions are the
primary cause of various health issues, such as respiratory problems and
asthma. The noise pollution caused by vehicles can even lead to loss of
hearing, high blood pressure, and sleep deprivation. Curbing vehicular CO2
emissions, which is the primary cause of global warming, is currently the
world’s greatest environmental concern. Consumers are becoming increasingly
aware of the health and environmental hazards caused by vehicles, and are
hence, shifting towards electric vehicles, such as e-bikes, which are pollution
free and keep the environment clean.
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In this report, Technavio highlights the connected e-bikes market, while
establishing novel business models like bike-sharing as one of the key emerging
trends in the e-bike market in Europe:
E-bike market in Europe: Connected e-bikes - establishing novel business
models like bike-sharing
The automotive industry has seen a decline in the sales of vehicles due
to the advent of various alternate solutions, such as ride-sharing and
car-pooling. In Europe, there are more than 500 bike-sharing schemes currently
in operation. This business model has the caliber to move e-bikes from personal
ownership into fleet management structures, and ultimately towards huge fleets
of e-bikes left on the streets without the need for docking stations. However,
the fleet management approach for e-bikes would need to overcome certain
hurdles, such as the price and maintenance of e-bikes.
“Connected e-bikes
can further enhance the bike-sharing business model and evolve it to make it an
integral part of urban mobility. With the integration of connectivity features,
e-bikes have the potential to become a part of the seamless
mobility-as-a-transport service. Once a bike is connected to a service network,
it can be tracked, booked, and paid for via a smartphone application. Seamless
connectivity with the public transport system would also enable connected
e-bikes to become a last-mile connectivity solution,” says a senior
analyst at Technavio for research on automotive manufacturing.
E-bike market in Europe: Segmentation analysis
This market research report segments the e-bike market in Europe by geographical
regions (Germany, The Netherlands, and Belgium).
Germany led the market in 2017 with a market share of nearly 35%. This
region is expected to dominate the market through 2022, however, there will be
a decrease in its market share by nearly 6%.
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