The
global mobile apps market to grow
steadily at a CAGR of almost 21% during 2020-2024. One of the primary drivers
of the market is the growing penetration of smartphones. The number of smartphone
users has steadily increased over the years. This is mainly due to the
proliferation of low-cost smartphones in emerging markets such as China and
India. The increasing sale of smartphones is providing significant growth
opportunities for mobile app developers. This is expected to propel the growth
of the global mobile apps market during the forecast period. Download Free
Sample Report with COVID-19 Impact Analysis
The global mobile apps market is a part of the interactive media and
services market. The global interactive media and services market includes
companies engaging in content and information creation or distribution through
proprietary platforms, where revenues are derived primarily through
pay-per-click advertisements. Our research reports provide a holistic analysis,
market size and forecast, trends, growth drivers, and challenges, as well as
vendor analysis covering around 25 vendors.
Latest reports related to mobile apps market analysis
Technavio’s reports are aimed at providing key insights into interactive
media and services markets by identifying the key drivers, trends, and,
challenges that are impacting the overall health care supplies market. The
research analyses the impact on these factors on the mobile apps markets, for
the present market scenario and over the forecast period. Technavio’s reports
provide a comprehensive analysis on the vendors and their offerings, major
growth strategies adopted by stakeholders, and the key happenings in the
market.
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Interactive Media and Services Market: Segmentation
Interactive media and services market, the parent market, includes the
global mobile apps market within its scope and it is further segmented into
multiple sub-segments. Technavio’s reports identify the high growth areas and
opportunities for vendors operating in each sub-segment of the mobile apps
market . The market is segmented as follows:
Category
- Gaming Apps
- Non-gaming apps
- Music and entertainment
- Health and fitness
- Travel and hospitality
- E-Commerce and retail
- Education and learning
- Social networking
- Productivity
Marketplace
- Apple app store market
- Google play store Market
- Others
Platform
- iOS
- Android
- Others
Application
- Entertainment
- Social networking
- Finance
- Healthcare
- Others
Revenue Model
- Advertising
- In-app purchases
- Freemium
- Pay-per-download
- Subscription
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