Vendors
are trying to provide products that have a significant level of differentiation
from their competitors. They try to increase their customer base and maintain
brand loyalty through unique product offerings. The vendors are focusing on
developing 3D printed footwear using patented technologies to keep their
products differentiated from competitors.
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Vendors can achieve product
differentiation, as well as a competitive edge in the global market with the
use of patented technologies. Some vendors offering 3D printed footwear using
patented technologies are Nike and adidas. In June 2018, Nike published a
patent, outlining a method for the 3D printing of both the structure and color of
footwear. adidas uses the patented continuous liquid interface production
(CLIP) technology for the manufacturing of 3D printed shoes.
Some vendors also provide patented 3D
printing solutions for designing 3D printed footwear. Stratasys offers patented
3D printing technologies such as fused deposition modeling (FDM),
and vendors can collaborate with such companies to develop 3D printed footwear.
Thus, the growing focus of vendors on manufacturing 3D printed footwear using
patented technologies is expected to be a major trend in the global 3D
printed footwear market growth at a CAGR of 18.72% during the forecast
period.
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