Owing
to the rapid increase in online retail sales of cosmetic products, the sales of
keratin-based products such as shampoos, conditioners, and serums are
witnessing significant growth. The major factors responsible for the increase
in online retail sales of cosmetic products, including keratin-based cosmetic
products is the advent of various technologically advanced gadgets.
Furthermore, the online sales of beauty and cosmetic products are witnessing
significant growth in recent years.
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For instance, in 2018, the percentage
increase in online sales of beauty products in the UK was 13% when compared
with that of 2017. Similarly, in the US, online sales in the beauty and
cosmetic category witnessed a growth of approximately 24%. The shifting
preference of consumers toward convenient shopping is one of the major
contributing factors for increased online sales of beauty and cosmetic
products.
The ease and convenience of online
shopping and numerous benefits associated with it have resulted in the
increased preference of consumers toward shopping online. This in turn,
resulted in the increasing number of retailers offering cosmetic products, including
keratin-based products, online, which will drive the growth of the global
keratin market at a CAGR of 6.97% during the forecast period.
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