The
global
false eyelashes market is expected to grow at a CAGR of 5.42% during
the forecast period. Based on the distribution channel, the global false
eyelashes market has been segmented into offline and online.
False eyelashes are mainly sold through the offline distribution
channel, such as specialty stores, hypermarkets, supermarkets, convenience
stores, warehouse clubs, and others. In 2018, the offline distribution channel
accounted for 91.85% market share in the global false
eyelashes market. The growing penetration of organized retail stores
has enabled eye makeup brands to expand their visibility and reach as these retailers stock different
varieties of products from multiple brands.
Popular retailers in this category
selling eye makeup products, including false eyelashes, include Walmart and
Target Brands in the US. Specialty retailers, such as Sephora, which is one of
the key retailers for beauty and personal care products, visited frequently by
consumers looking for a wide assortment of products in specific product
categories. Hence, the offline distribution channel is expected to dominate the
global false eyelashes market during
the forecast period.
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